In a business environment, company owners, managers, department heads and team members all deal with processes, problems and systems. Gamification is a way to make these tasks and goals more fun while ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

Gamification still has a place in customer experience. Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether ...

How to use gamification to increase the adoption of your enterprise application Your email has been sent Jump to: Gamification is the application of game design principles in non-game environments.

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. The panelists discuss the dramatic escalation ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...